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In the middle of writing a rant on the stupidity that is the Congressional hearings on hgh in baseball. The giant light bulb appeared above my head. “Hey, there is something of even greater value that you can do with this!” said the little voice.
It came to me that I could use the same methods I use in internet marketing to create social change. Maybe something could be done about the lunacy. All I had to do was find enough people of the same opinion and we could collectively do something about the problem. Not much chance of putting the brakes on government stupidity in an election year but worth a shot. Let us raise the whole level of the debate!

My thinking went even further. “Maybe everybody who wants to improve life as we know it could use these techniques!” The power of social marketing could be harnessed by all. The homeless could be feed and sheltered. The environment could be saved. The mainstream media would stop the Britney Spears updates.

OK, I’ll admit, the thoughts were rapidly moving from indignant and pissed, to euphoric flights of fantasy. Time to reel this in. Make it real for you.

Anyone out there who wants to bring about social change, everybody who wants to make this a better more livable planet for all, can use Web 2.0 tactics. It does not matter what you are promoting. Your voice can become louder. Your relevancy can become greater.

Reach out and touch more people. Learn about a system called Social Power Linking. It was developed by some of the top internet marketing experts. White hat good guys. Their vision goes beyond marketers. It is for everybody who wants to increase their social profile.

The great miracle of Social Power Linking is that it works best for those who desire to provide real value through the internet. It works worst for those spammy old style websters who want to sell you more Viagra and cheap Chinese bootlegs.

Finally, there is a marketing product that can even benefit the ehippies!

By this point those with a chip on their shoulder are going, “Yuck, marketing”. Well, anyone who thinks that organizations dedicated to social change don’t do marketing hasn’t seen how many trees get killed every year by non-profits asking me for more money.

Just because I am ranting about social change does not mean there is anything wrong utilizing social marketing to earn a few hundred or a few thousand extra dollars. The opportunity for all people to be able to support themselves is a worthy goal.

Besides, nobody is forcing you to keep the money. I encourage you to donate all you can afford. Tons more to say on that subject in a later post.

Listen. Just go checkout Social Power Linking. No cost for looking. Only takes a minute. I am positive that there are many among you who can seize the vision.
 

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